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\u201cGosto mesmo \u00e9 de ler livros que fazem pensar, que abalam convic\u00e7\u00f5es, que nos fazem mudar de dire\u00e7\u00e3o. Ganhei um presente \u2013 o manuscrito de \u201cEmployer Branding: mais conceitos, mais modelos, mais pr\u00e1ticas\u201d. Em 20 anos de RH, minhas equipes trabalharam EB na ra\u00e7a. Quem dera ter tido acesso aos ensinamentos de Bell Gama, Bruna Gomes Mascarenhas e Viviane Mansi naqueles momentos.<\/strong> Sem d\u00favida, nossa jornada teria sido menos acidentada e nossos produtos, melhores\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Marcelo N\u00f3brega<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marcelo N\u00f3brega \u00e9 consultor de Inova\u00e7\u00e3o e Tecnologia aplicada \u00e0 Gest\u00e3o de Pessoas. Investidor anjo e conselheiro de HR Techs. Membro do board editorial da Revista HSM Management. Professor do Mestrado da FGV-SP e de cursos de p\u00f3s-gradua\u00e7\u00e3o em v\u00e1rias institui\u00e7\u00f5es. Executivo com experi\u00eancia em empresas dos setores financeiro, de petr\u00f3leo e g\u00e1s, bens de consumo, servi\u00e7o de transporte a\u00e9reo e aliment\u00edcio. \u00c9 especialista em coaching de executivos, gest\u00e3o da mudan\u00e7a e desenvolvimento organizacional e de lideran\u00e7as. Suas experi\u00eancias profissionais incluem projetos de transforma\u00e7\u00e3o de estrat\u00e9gia e cultura corporativa em empresas nacionais e multinacionais, tanto no Brasil, como na Am\u00e9rica Latina e nos EUA, no contexto de aquisi\u00e7\u00f5es, fus\u00f5es e spin-offs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Andressa Lima<\/p><\/div><\/div><\/div>\n<\/div>\n\n
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Bruna Lima<\/p><\/div><\/div><\/div>\n<\/div>\n\n
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Carolinne Santini<\/p><\/div><\/div><\/div>\n<\/div>\n\n
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Elisa Ely<\/span><\/p><\/div><\/div><\/div>\n<\/div>\n\n
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Fernando Freiria<\/span><\/p><\/div><\/div><\/div>\n<\/div>\n\n
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Fl\u00e1via Ferreira<\/span><\/p><\/div><\/div><\/div>\n<\/div>\n\n
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J\u00e9ssica Borsari<\/span><\/p><\/div><\/div><\/div>\n<\/div>\n\n
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Vinicius Ara\u00fajo<\/span><\/p><\/div><\/div><\/div>\n<\/div>\n\n
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Ra\u00edsa Oliveira<\/span><\/p><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Andressa Lima, Bruna Lima, Caroline Santinni, Elisa Ely, Fl\u00e1via Ferreira, Fernando Freiria, J\u00e9ssica Borsari, Ra\u00edsa Oliveira e Vinicius Ara\u00fajo trazem em artigos suas vis\u00f5es, viv\u00eancias e aprendizados atuando diretamente ou de forma muito pr\u00f3xima a Employer Branding em empresas como 99, Air Branding, Cora, Estad\u00e3o, Grupo Algar, Neon, PepsiCo e Unilever.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t $\"\"$ \t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Bell Gama<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c9 CEO e fundadora da primeira ag\u00eancia 100% brasileira focada em Employer Brand, a Air Branding, que desde 2015 acumula mais de 80 clientes, 35 projetos de EVP e centenas de projetos de Employer Branding no Brasil e na Am\u00e9rica Latina. H\u00e1 22 anos no mercado de comunica\u00e7\u00e3o, \u00e9 formada em Rela\u00e7\u00f5es P\u00fablicas pela Faap com P\u00f3s-Gradua\u00e7\u00e3o em Cria\u00e7\u00e3o de Imagem e Som em Meios Eletr\u00f4nicos pelo Senac. Com uma carreira multidisciplinar, passou por televis\u00e3o, internet, revista, jornal e redes sociais. H\u00e1 mais de 15 anos dedica-se por meio do design thinking ao estudo, cria\u00e7\u00e3o, aplica\u00e7\u00e3o de metodologias de conversa\u00e7\u00e3o e andragogia para gera\u00e7\u00e3o de insights. Facilita eventos, grupos focais, laborat\u00f3rios cocriativos e outros formatos.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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